To-The-Arctic-film-poster
People such as Shaun MacGillivray re-affirm my belief in the power of story. They remind me why […]
chipotlead
Chipotle recently won a Grand Prix for a short animated film that tells a “moving story” about sustainable farming. […]
Be_Honest_Tell_The_Truth
Sue Unerman, CSO of my employer and a woman I highly admire, recently co-wrote a book about truth […]
The-Jack-Daniels-Story
It’s not Bourbon, it’s Whiskey. Tennessee “sippin” Whiskey. That’s what the folks over at Jack Daniel’s […]
harley-davidson_eagle-logo_better-1
I don’t ride, but I’m a huge fan of  Harley-Davidson. My interest in H-D stems purely […]
evolution-of-the-brand-protagonist
Growing up I was always fascinated by the larger than life characters in advertising.  The most […]
taco-bell-story
I love to read about brands built by remarkable people.  Glen Bell, founder of Taco Bell,  […]
P&G’s recent ad “Best Job” for Procter & Gamble (Canada)
Are you familiar with the concept of “adjacent storytelling”? Gavin Heaton is spot on with his definition: P&G’s […]
mcdonalds_writer
McDonald’s recently commissioned a story-styled 90 second spot entitled “Writer”. The ad  was created by TBWA Madrid and […]
On January 22 1984, Steve Jobs (master storyteller) heralded the launch of the Apple Macintosh with […]