national-lottery-storytelling
I just watched the UK National Lottery’s new storytelling-styled ad aimed at selling more lottery tickets. […]
Geoffrey-Fletcher-Imagination-Series
I was recently followed by @ImaginationSRS on Twitter.  Out of interest, I checked out their profile and found […]
Gillette’s “Here’s to Dad” commercial got my attention this fathers day weekend. As a proud father […]
harley-davidson_eagle-logo_better-1
I don’t ride, but I’m a huge fan of  Harley-Davidson. My interest in H-D stems purely […]
JW - Keep walking
Where I come from, Johnnie Walker is the undisputed king of whisky.  I practically grew up […]
evolution-of-the-brand-protagonist
Growing up I was always fascinated by the larger than life characters in advertising.  The most […]
Enchanted-Forrest-FedEx-Fail
Fairytales are the ultimate format of storytelling.  We all grew up with them and most can […]
taco-bell-story
I love to read about brands built by remarkable people.  Glen Bell, founder of Taco Bell,  […]
P&G’s recent ad “Best Job” for Procter & Gamble (Canada)
Are you familiar with the concept of “adjacent storytelling”? Gavin Heaton is spot on with his definition: P&G’s […]
mcdonalds_writer
McDonald’s recently commissioned a story-styled 90 second spot entitled “Writer”. The ad  was created by TBWA Madrid and […]