I just watched the UK National Lottery’s new storytelling-styled ad aimed at selling more lottery tickets. […]
I was recently followed by @ImaginationSRS on Twitter. Out of interest, I checked out their profile and found […]
Gillette’s “Here’s to Dad” commercial got my attention this fathers day weekend. As a proud father […]
I don’t ride, but I’m a huge fan of Harley-Davidson. My interest in H-D stems purely […]
Where I come from, Johnnie Walker is the undisputed king of whisky. I practically grew up […]
Growing up I was always fascinated by the larger than life characters in advertising. The most […]
Fairytales are the ultimate format of storytelling. We all grew up with them and most can […]
I love to read about brands built by remarkable people. Glen Bell, founder of Taco Bell, […]
Are you familiar with the concept of “adjacent storytelling”? Gavin Heaton is spot on with his definition: P&G’s […]
McDonald’s recently commissioned a story-styled 90 second spot entitled “Writer”. The ad was created by TBWA Madrid and […]