Businesses tell stories to change people’s perception and influence their actions. But according to Gaston Legorburu […]
Understanding Digital Natives
The term “digital natives” refers to a group of individuals who were born in the age […]
The topmost question on the minds of entrepreneurs is often, “How do I develop a brand […]
Channel-Story
On the heals of Angela Ahrendts’ departure from Burberry to Apple this week, I was inspired to write […]
dollar-shave-club
A while back I wrote a series of blog posts about disrupted industries.  I provided example after […]
Chipotle-Scarecrow-Storytelling
A while back, I criticized Chopotle’s efforts at brand storytelling.  It wasn’t a popular opinion (read comments) […]
persuasion-in-advertising
I’m thankful to be part of an industry that boasts the likes of Bill Bernbach, George […]
A while back I wrote about Coca Cola’s content strategy and my disappointment in its execution. I did […]
The VW “Lemon” and “Think Small” ads are icons of the late 50s. Created by Bill Bernbach‘s BBD ad […]
stanley-hainsworth
In my new role as CSO of Sandstorm Digital I’m fortunate enough to meet and work with lots […]