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	<title>Omar Kattan - search in a nutshell</title>
	<link>http://omarkattan.com</link>
	<description>search in a nutshell</description>
	<pubDate>Mon, 05 May 2008 04:26:35 +0000</pubDate>
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		<title>MSN Abandons Yahoo Bid</title>
		<link>http://omarkattan.com/2008/05/05/msn-abandons-yahoo-bid/</link>
		<comments>http://omarkattan.com/2008/05/05/msn-abandons-yahoo-bid/#comments</comments>
		<pubDate>Mon, 05 May 2008 04:25:14 +0000</pubDate>
		<dc:creator>omar</dc:creator>
		
		<category><![CDATA[Search News]]></category>

		<guid isPermaLink="false">http://omarkattan.com/2008/05/05/msn-abandons-yahoo-bid/</guid>
		<description><![CDATA[After a few months of wrangling, MSN has now officially abandoned its efforts in bidding for Yahoo. Yahoo shareholders are now bracing themselves for a share slump as a direct result of this news.  
MSN&#8217;s decision to officially bid for the world&#8217;s second largest search engine was made towards the end of January when it bid $45 Billion [...]]]></description>
		<wfw:commentRss>http://omarkattan.com/2008/05/05/msn-abandons-yahoo-bid/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Inline Editing with Ajax</title>
		<link>http://omarkattan.com/2008/04/24/inline-editing-with-ajax/</link>
		<comments>http://omarkattan.com/2008/04/24/inline-editing-with-ajax/#comments</comments>
		<pubDate>Thu, 24 Apr 2008 08:56:29 +0000</pubDate>
		<dc:creator>omar</dc:creator>
		
		<category><![CDATA[Code]]></category>

		<guid isPermaLink="false">http://omarkattan.com/2008/04/24/inline-editing-with-ajax/</guid>
		<description><![CDATA[Last week I came across a tutorial and code for inline editing using Ajax.  The reason I was looking for this sort of application was to implement a project management solution for one of my clients.
What inline editing does is allow you to edit an online document on the fly using AJAX, PHP and MYSQL.  An example [...]]]></description>
		<wfw:commentRss>http://omarkattan.com/2008/04/24/inline-editing-with-ajax/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Breaking News: Google Lifts Adwords Brand Protection</title>
		<link>http://omarkattan.com/2008/04/04/breaking-news-google-lifts-adwords-brand-protection/</link>
		<comments>http://omarkattan.com/2008/04/04/breaking-news-google-lifts-adwords-brand-protection/#comments</comments>
		<pubDate>Fri, 04 Apr 2008 16:01:27 +0000</pubDate>
		<dc:creator>omar</dc:creator>
		
		<category><![CDATA[PPC]]></category>

		<guid isPermaLink="false">http://omarkattan.com/2008/04/04/breaking-news-google-lifts-adwords-brand-protection/</guid>
		<description><![CDATA[Google announced today that it will lift the protection it previously provided for brand owners on its PPC network (Adwords).  This was an unanticipated yet not very surprising move on the part of the search giant.
Adwords is Google&#8217;s advertising program that allows companies and individuals to bid on keywords in an auction-based system.  In the past Google protected [...]]]></description>
		<wfw:commentRss>http://omarkattan.com/2008/04/04/breaking-news-google-lifts-adwords-brand-protection/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Google Analytics Tips</title>
		<link>http://omarkattan.com/2008/03/26/google-analytics-tips/</link>
		<comments>http://omarkattan.com/2008/03/26/google-analytics-tips/#comments</comments>
		<pubDate>Wed, 26 Mar 2008 08:03:53 +0000</pubDate>
		<dc:creator>omar</dc:creator>
		
		<category><![CDATA[Site Side Analytics]]></category>

		<category><![CDATA[SEO Tips]]></category>

		<category><![CDATA[Measuring Success]]></category>

		<guid isPermaLink="false">http://omarkattan.com/2008/03/26/google-analytics-tips/</guid>
		<description><![CDATA[Google Analytics is by far the most robust free site side analytics program out there.  Now owned by Google, Google Analytics started out its life as a small analytics company called Urchin.
Google Analytics is used by millions of sites (hobby as well as ecommerce) to measure the amount and quality of traffic to a website. 
Moreover, if configured properly, [...]]]></description>
		<wfw:commentRss>http://omarkattan.com/2008/03/26/google-analytics-tips/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Click Through Rate in SERP Positions</title>
		<link>http://omarkattan.com/2008/03/13/click-through-rate-in-serp-positions/</link>
		<comments>http://omarkattan.com/2008/03/13/click-through-rate-in-serp-positions/#comments</comments>
		<pubDate>Thu, 13 Mar 2008 08:39:37 +0000</pubDate>
		<dc:creator>omar</dc:creator>
		
		<category><![CDATA[Surveys &amp; Statistics]]></category>

		<category><![CDATA[SEO Research]]></category>

		<category><![CDATA[Keyword Research]]></category>

		<guid isPermaLink="false">http://omarkattan.com/2008/03/13/click-through-rate-in-serp-positions/</guid>
		<description><![CDATA[Everybody knows that getting on the number one position in any of the search engines, and especially the big G, has its rewards in the form of lots and lots of (if you&#8217;ve done your keyword research correctly) very valuable and free targeted traffic.
Whats frustrating to most though is how much traffic?  Keyword estimation tools such as Keyword [...]]]></description>
		<wfw:commentRss>http://omarkattan.com/2008/03/13/click-through-rate-in-serp-positions/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Meta Tags for E-tail Sites</title>
		<link>http://omarkattan.com/2008/03/07/meta-tags-for-e-tail-sites/</link>
		<comments>http://omarkattan.com/2008/03/07/meta-tags-for-e-tail-sites/#comments</comments>
		<pubDate>Fri, 07 Mar 2008 12:21:59 +0000</pubDate>
		<dc:creator>omar</dc:creator>
		
		<category><![CDATA[Code]]></category>

		<category><![CDATA[SEO Best Practices]]></category>

		<guid isPermaLink="false">http://omarkattan.com/2008/03/07/meta-tags-for-e-tail-sites/</guid>
		<description><![CDATA[I recently conducted a competitive analysis for one of my etail clients and to my astomishment, I found that out of the 13 competitors I tracked, none utilised the meta description tag on their site.  This prompted me to write a post on this discussing meta tags and best practices for using them on your [...]]]></description>
		<wfw:commentRss>http://omarkattan.com/2008/03/07/meta-tags-for-e-tail-sites/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Researching Your Competitor&#8217;s SEO Strategy</title>
		<link>http://omarkattan.com/2008/02/29/researching-your-competitors-seo-strategy/</link>
		<comments>http://omarkattan.com/2008/02/29/researching-your-competitors-seo-strategy/#comments</comments>
		<pubDate>Fri, 29 Feb 2008 09:57:37 +0000</pubDate>
		<dc:creator>omar</dc:creator>
		
		<category><![CDATA[SEO Tips &amp; Tricks]]></category>

		<category><![CDATA[SEO Research]]></category>

		<category><![CDATA[Competitor Analysis]]></category>

		<guid isPermaLink="false">http://omarkattan.com/2008/02/29/researching-your-competitors-seo-strategy/</guid>
		<description><![CDATA[Do you research your competitor&#8217;s seo strategy and activities?  If you don&#8217;t then you should, this is the only way to beat them at their own SEO game.
Firstly lets define a competitor. Comptetitors are not necessarily your traditional bricks and mortar competitors.  Your online competitors are the websites with the number one to five positions in the search engine results pages (SERPS) [...]]]></description>
		<wfw:commentRss>http://omarkattan.com/2008/02/29/researching-your-competitors-seo-strategy/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Keyword Research and Optimisation</title>
		<link>http://omarkattan.com/2008/02/24/keyword-research-and-optimisation/</link>
		<comments>http://omarkattan.com/2008/02/24/keyword-research-and-optimisation/#comments</comments>
		<pubDate>Sun, 24 Feb 2008 10:44:30 +0000</pubDate>
		<dc:creator>omar</dc:creator>
		
		<category><![CDATA[Keyword Research]]></category>

		<guid isPermaLink="false">http://omarkattan.com/2008/02/24/keyword-research-and-optimisation/</guid>
		<description><![CDATA[Keyword research is the foundation of any SEO activity, be it site optimisation or even link building, without the right keywords, your optimisation efforts will be fruitless without knowing the right keywords to target.
So how do you go about conducting proper keyword research?  Follow the following 8 keyword research and optimisation steps.
Understanding the current keyword structure [...]]]></description>
		<wfw:commentRss>http://omarkattan.com/2008/02/24/keyword-research-and-optimisation/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Managing your link juice with &#8220;NoFollow&#8221;</title>
		<link>http://omarkattan.com/2008/02/12/managing-your-link-juice-with-nofollow/</link>
		<comments>http://omarkattan.com/2008/02/12/managing-your-link-juice-with-nofollow/#comments</comments>
		<pubDate>Tue, 12 Feb 2008 06:28:13 +0000</pubDate>
		<dc:creator>omar</dc:creator>
		
		<category><![CDATA[Link Building]]></category>

		<category><![CDATA[SEO Tips &amp; Tricks]]></category>
<category>link juice</category><category>link love</category><category>link popularity</category>
		<guid isPermaLink="false">http://omarkattan.com/2008/02/12/managing-your-link-juice-with-nofollow/</guid>
		<description><![CDATA[&#8220;Link Juice&#8221; is the cumulative effect of the link popularity that your site gains over time as more and more sites link to yours.  If not managed properly, this link juice can be diluted unnecessarily within your site&#8217;s internal pages.
So how do you go about managing your internal link &#8220;link Juice&#8221;?   Easy..Use the Nofollow link attribute wisely within your sites [...]]]></description>
		<wfw:commentRss>http://omarkattan.com/2008/02/12/managing-your-link-juice-with-nofollow/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Barbarians at Yahoo&#8217;s &#8220;Gates&#8221;</title>
		<link>http://omarkattan.com/2008/02/04/barbarians-at-yahoos-gates/</link>
		<comments>http://omarkattan.com/2008/02/04/barbarians-at-yahoos-gates/#comments</comments>
		<pubDate>Mon, 04 Feb 2008 13:42:46 +0000</pubDate>
		<dc:creator>omar</dc:creator>
		
		<category><![CDATA[Search News]]></category>

		<guid isPermaLink="false">http://omarkattan.com/2008/02/04/barbarians-at-yahoos-gates/</guid>
		<description><![CDATA[Unless your head&#8217;s been in the sand for the past week, you&#8217;ve probably heard by now that Microsoft has made an unsolicited offer to buy out Yahoo for $45 Billion.  You&#8217;ve also probably heard that Google has proposed an unholy alliance with Yahoo to save it from being swallowed.
It all started just over 7 months ago when Jerry Yang [...]]]></description>
		<wfw:commentRss>http://omarkattan.com/2008/02/04/barbarians-at-yahoos-gates/feed/</wfw:commentRss>
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