I find it interesting that they’ve decided not to alter the logo to incorporate the various translations of “Broadcast Yourself”, instead they opted to include it only when you hover over the image.
So much for globalisation!
Watch Chad and Steve’s official Google Press Day announcement in Paris (includes a presentation on the background of YouTube):
Microsoft has begun upgrading its adCenter system to incorporate adCneter content ads. Previously if you were to advertise through Microsoft’s Adcenter program, your ads would only show on Microsoft’s Live Search results pages. With this new upgrade, advertisers will automatically be included into the content network (currently only Microsoft’s content pages)
Advertisers who want to opt out of the content network will have to fill out an optout form otherwise advertisers have the following three options that will help them manage their ads on the Microsoft’s content network:
Hybrid: Run ads on Live Search and content pages using “hybrid” ad groups.
Content-only and search-only ad groups: Create a unique destination URL or have content-specific ad creatives.
Separate pricing for content clicks: Content Ads use the same bid structure as Search Ads. However, there is a choice of setting different bid prices for content clicks by using the Separate Bid Pricing function.
Google has expanded its Pay-Per-Action model for Google Adwords. Starting today, Google Adwords advertisers -with more than 500 conversions from their pay-per-click and pay-per-impression based campaigns in the past 30 days- will see an alert in their Adwords admin panel informing them that they are able to start creating pay per action campaigns.
The Pay-Per-Action pricing model was initially launched in March 2007 with positive feedback from participating ppa advertisers.
What is Pay Per Action?
Pay-Per-Action (PPA) is a pricing model that allows advertisers to pay only when a pre-defined action is completed on their site, examples of actions include:
Purchasing a product or service
Delivering a lead
Signing up for a newsletter
Filling out an application form
What are the benefits of PPA?
The main benefit of PPA is that advertisers only pay when a potential customer performs an action as opposed to the traditional model of advertising on the internet -Pay Per Click or PPC - where advertisers agree to pay when someone clicks on their adverts (either on Google’search result pages or on content sites that carry Google adverts.)
During the recent Google press event in Paris, YouTube founders Chad Hurley and Steve Chen announced the launch of YouTube in 9 new markets/languages, these include Brazil, France, Italy, Japan, Netherlands, Poland, Spain, Ireland, and the UK.
