Google Adwords Success Story
Want to see how adwords can help your business succeed? Watch this viedo about how Happy Hound, a dog daycare and boarding business gets 90% of its business through Google AdWords…
Archive for PPC
New Adwords Rules
On the 21st of August, Google changed the formula it uses to decide which sponsored ads show up above the natural search results.
The basic formula for judging which ads show up was as follows:
Ad position = Quality Score X Actual Price advertiser is paying per click
The new changes will replace the actual price an advertiser is paying with the maximum price an advertiser is willing to pay peer click.
The changes have been controversial to say the least. Some have even accused Google of trying to milk advertisers for all they’ve got (this is the name of the game after-all isn’t it?)
What is Google’s justification for the change? The official line is:
Actual CPC is determined, in part, by the bidding behavior of the advertisers below you. This means that your ad’s chance of being promoted to a top spot could be constrained by a factor you cannot influence. By considering your ad’s maximum CPC, a value you set, you will have more control over achieving top ad placement.
In addition to increasing control for advertisers, the improved formula increases the quality of our top ads for users. This is due to more high quality ads becoming eligible for top placement, thereby allowing our system to choose from a larger pool of high quality ads to show our users.
The bottom line is this, if Google’s changes mean decreased ROI for advertisers, eventually these advertisers will move to a more profitable advertising model and Google will lose business…
I’m pretty sure the big G is a bit smarter than that!
Finding your Adwords Ad - Tips from Google
Not seeing your ad on Google.com?
can’t see your adwords ad on Google? Searching for it may not be the best method of actually finding it explains Google.
Before you start searching for your ad, make sure you check the following:
-
Your ad has been disapproved.
-
The keyword you used to search for your ad is not performing well and has become inactive for search.
-
Your ad rank is not high enough to allow your ad to show on the first page of search results.
-
Your ad is showing, but in a lower position possibly due to a shift in the competitive landscape.
-
Your regionally targeted ad doesn’t include the region (e.g. city, state, or country) associated with your computer’s Internet Protocol (IP) address.
-
Your ad is targeting a language that’s different from the language you’ve selected for your Google.com preferences.
-
Your daily budget has been exhausted and your ads are no longer showing for the day.
-
Your daily budget is lower than the recommended amount and Google is spacing the delivery of your ads to ensure you receive traffic throughout the day.
-
You’re using ad scheduling and your ads are currently not scheduled to run.
-
Your account hasn’t been activated.
If you’ve confirmed all the above points and you feel that your ad is showing then here are a few tools that will help you find your ad:
1. “Search” using the Ad Preview page rather than Google.com
2. Use the Ads Diagnostic Tool.
3. Check using your Account statistics and reporting.
Microsoft Adcenter Upgrades to Content Network
Microsoft has begun upgrading its adCenter system to incorporate adCneter content ads. Previously if you were to advertise through Microsoft’s Adcenter program, your ads would only show on Microsoft’s Live Search results pages. With this new upgrade, advertisers will automatically be included into the content network (currently only Microsoft’s content pages)
Advertisers who want to opt out of the content network will have to fill out an optout form otherwise advertisers have the following three options that will help them manage their ads on the Microsoft’s content network:
- Hybrid: Run ads on Live Search and content pages using “hybrid” ad groups.
- Content-only and search-only ad groups: Create a unique destination URL or have content-specific ad creatives.
- Separate pricing for content clicks: Content Ads use the same bid structure as Search Ads. However, there is a choice of setting different bid prices for content clicks by using the Separate Bid Pricing function.
