Omar Kattan - search in a nutshell

Last week I came across a tutorial and code for inline editing using Ajax.  The reason I was looking for this sort of application was to implement a project management solution for one of my clients.

What inline editing does is allow you to edit an online document on the fly using AJAX, PHP and MYSQL.  An example of this nifty solution found here: http://www.yvoschaap.com/instantedit/

Any of the fields can be edited and the editing is reflected right away in the MYSQL database.

If you have any questions about how to implement this please post here.

A special thanks to Yvo Schaap for supplying us with the code and example!

Google announced today that it will lift the protection it previously provided for brand owners on its PPC network (Adwords).  This was an unanticipated yet not very surprising move on the part of the search giant.

Adwords is Google’s advertising program that allows companies and individuals to bid on keywords in an auction-based system.  In the past Google protected advertisers from others bidding on their brand name but as of next month this will no longer be the case.

What does this mean?

For Google: More money… MUCH MORE

For the Advertisers: Higher budgets because now they have to compete against others for their own brand name.

For Agencies: Also more money as advertisers would need to shed a whole lot more dough for their ppc budgets

For Affiliates &  Affiliate Networks: Also more money, as now Google allow for brand bidding on broad match thereby the affiliates will get more targeted traffic, more conversion and therfore more commissions (Affiliate Networks get a cut from that).  

So all in all everybody wins but the advertisers!  well done Google thats how to win friends and influence people!

Its worth a note that Google never protected advertisers in the US and that MSN and Yahoo never protected advertisers in the US or UK.