Bebo & Yahoo! announce strategic partnership
Yahoo! and Bebo, the UK’s largest social network, have forged an exclusive strategic partnership. As a result, Yahoo! will sell the majority of Bebo’s display advertising in the UK and Ireland. This is Yahoo!’s first agreement of its kind with a social networking site, which will substantially increase the inventory available to it.
This partnership will enable Bebo’s sales team to continue and to deepen its focus on offering sponsorship and engagement marketing solutions, including brand integration in its groundbreaking entertainment properties such as the online drama, Kate Modern and the recently announced, Sofia’s Diary.
The partnership also brings Bebo users the power of Yahoo! Answers - a community-driven knowledge service that has grown to a global audience of 90 million and 250 million answers. Yahoo! Answers will be integrated into Bebo’s website, allowing users to ask and answer questions posed by other users within the Bebo community and beyond.
Yahoo! and Bebo have also announced the development of a new Bebo Toolbar that will enable Bebo users to monitor their social network even when they are not on the Bebo website.
This exclusive partnership is the next step of our ongoing strategy to build the largest and most effective online advertising network. Bebo joins our existing partners, Eurosport and Vodafone as part of that ad network, which also includes the BlueLithium publisher network and advanced targeting tools, and the Right Media ad exchange. Working with Bebo gives advertisers the opportunity to reach the important 13-24 year-old age group.
Yahoo! and Bebo will begin to roll out the initiatives outlined in the agreement during the 4th quarter of this year. Yahoo! began providing search on Bebo in May this year in a previous deal, which is extended under this new agreement
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