Google unofficially announced that it has acquired Zingku, a mobile social networking and communication platform, this is according to the unofficial Google Operating System blog.
The Zingku service allows users to create and exchange invitations, mobile flyers as well as pictures with friends over the phone. Zingku also allows users to integrate their mobile phones with a personalised website allowing them to easily upload and dowload items back and forth.
No official statement has been officially published, but according to Google:
“it is true that we acquired certain assets and technology of Zingku. We believe these assets can help build products and features that will benefit our users, advertisers and publishers.”
With the highly anticipated launch of Google’s i-phone, this latest move reaffirms Google’s commitment to conquer the mobile space.
Have you heard of the Way Back Machine by Alexa? In a nutshell, it’s an archive of the internet and you can use it to view how websites looked over time.
If you have some time to spare, try it out on some of your favourite websites to see how thy looked “way back” when.
Once you’re done, come back here and read about how you can use the way back machine to research what your competition are doing in terms of SEO and site design.
Back already? Excellent, now lets begin.
As I said above, you can use the way back machine to spy on your competitors seo and site design activity.
Using the way back machine has to be done in conjunction with your serps monitoring. When you notice that a new site has achieved the number one psition, you can use the way back machine to view the source code of the site before it achieved the number on position and compare it with the source code of the site after it has achieved the number one position.
By doing so, you’ll be able to see what your competition has done (onpage factors) to improve their position. Note how I specified on page, that is because there are also offpage factors (link popularity) that influence where your site ranks.
I hope this tip was helpful, if you have any q’s, fire away…
A video about optimising a wordpress blog including tips on how to avoid duplicate content and setting up theming or siloing on a wordpress blog installation.
Google unofficially announced that it has acquired Zingku, a mobile social networking and communication platform, this is according to the unofficial Google Operating System blog.
