YouTube’s New In-Video Ad Format
Google announced today that it will be launching a new “in-video” ad format on its sister site YouTube. The new ad format is supposed to be 10 times more effective than the existing ad formats. The new ads will be in the form of “animated overlays that appear on the bottom 20 percent of a video,” said a Google spokesman.
The ads are designed to pause the video and appear within the first fifteen seconds of the videoclip and last for ten seconds. Users will have the option of either stopping the ad and continuing to watch the video or clicking on the ad to go to the advertiser’s site.
The new ad format will only appear on videos supplied by YouTube’s official content suppliers and not on “amateur videos” which constitute the vast majority of the site’s content.
Google bought Youtube almost 10 months ago for $1.65 billion and has stayed away from monetising the videos until today. Google will charge advertisers $20 CPM (20 dollars per 1000 times the ad is displayed), a price it deems appropriate for potential exposure to 190 million visitors per month.
You can start seeing the ads today, although, I for one would rather watch the video, sorry G!
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