Ask Allows Users to Control Cookie Length
In an unprecedented move, ASK (previously ASK Jeeves) has changed its data retention cookie policy to incorporate users’ preference on how long they can retain personal search data.
Ask decided to make this move after it conferred with the Center for Democracy and Technology.
This is what CDT Deputy Director Ari Schwartz said about ASK’s decision:
“We’re extremely pleased to see a new breed of innovative, competitive tools that allow users greater control over their personal information and online experiences”
Google has recently been criticised in recent weeks about their own policy on data retention and have responded by decreasing their cookie length to 2 years.
Google’s pro-privacy critics however have rebuffed this gesture as misleading and continue to criticise the search giant about their data retention policies.
ASK has recently positioned its self as “the other search engine” (ie the one that is not monopolising search and the one that respects users privacy.
This it truly a ground-breaking move on ASK’s part and a master stroke if you ask me.


























