Omar Kattan - search in a nutshell

In a followup to its Audio Ads, Google has just launched its Print Ads programme in the US market.

In a nutshell, Google Print Ads allows companies to run advertisements in local newspapers using Google’s Adwords web interface.

Google Print Ads allows companies with little or no experience with print advertising to create, publish and manage their print ads with little to no experience.

Similar to PPC advertising, companies bid on available ad sizes, sections and dates; it’s up to publications to accept or reject the bids. Google’s technology automates the billing and payment cycles.

Google Print Ads was launched in Beta last Novembe, partnering with 50 newspapers and approximately 100 Google Adwords advertisers.  The Google Print Ads service has since then expanded to more than 225 papers according to the search giant.

This is what Eric Schmidt said during the launch:

“Newspapers are an important source of information and a powerful communication tool, Google Print Ads will bring more advertisers to newspapers which will ultimately benefit readers, publishers and advertisers.”

Google claims that its Print Ads service has a reach in excess of 30 million readers in 32 of the top 35 advertising markets in the US, including New York, Washington, Seattle and Silicon Valley.

Yahoo has a competing service that includes 265 newspapers.

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