Omar Kattan - search in a nutshell

Google is planning to introduce a new meta tag to deal with time sensitive information on websites.  The new tag -dubbed “unavailable_after” - was announced by  Dan Crow, director of crawl systems at Google at a recent SEMNE conference.

The “unavailable_after” tag will for instance allow webmasters to tell Google when a particular page on their site will no longer be available.  For instance, if there is a time-sensitve special offer on a site that expires on a certain date, a site owner will be able to use the unavailable_after tag to let Google know when to stop indexing that page.

I think this is actually a very good idea and long overdue, well done G!

API stands for Application Programming Interface which in a nutshell refers to a user-friendly interface to the backend and databases of websites.  For instance, the amazon API is an interface where webmastes can log into to access the massive amazon database of prodcuts.

Now for the gravey… How can you use APIs for SEO.  Simple… Content!  Fresh Content… and plenty of it!

The trick here though is not to use a single api becasue most likely many other webmasters have beat you to it and therefore it will appear as duplicate content to the search engines.  The key is to use a mashup of various APIs and to create a unique combination that has not been used before. 

Here’s a great link to a comprehensive list of APIs to get you started.  Have fun!