Google sued by Ozzy Gov

google sued by ozzy govThe Australian Government is suing Google for misleading users by not distinguishing between paid and natural search results.

Specifically, the lawsuit is being raised by the Australian Competition and Consumer Comission against Trading Post Australia Pty Ltd, Google Inc, Google Ireland Limited and Google Australia Pty Ltd.  The ACCC announced on their website that Google misleads and deceives users in relation to sponsored links that appeared on the Google website.

The issue began in 2005 when Google listed two car dealerships from the New South Wales city of Newcastle as sponsored links

The basis of the lawsuit is that the listings linked to the website of a rival to the dealerships (the Trading Post) which competes with them for car sales.

If this lawsuit is successful, it would become a benchmark for future lawsuits by other government and companies not only against Google but also the other major search engines Yahoo and MSN.

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