China Presses Ahead With Personalised Search Results
The Taiyuan University of Technology is testing a search engine software agent that combines not only searched keywords when returning results but also personal data that’s been collected about the surfer.
This is what Google et al have been trying to move to before they were slammed by the EU regulators for holding too much information for too long about users’ search habits.
The next generation of search engines will have to move to more personalised search results if they’re to survive the search engines war.
This is surely one battle that the Chinese have won, will Baidu be the next Google? Only time will tell…
