Bounce Rate Analysis
Do you know what’s your website’s bounce rate? Do you know what bounce rate is? If you don’t then you should learn what bounce rate is as soon as possible and this is the best place to start.
Let me begin by giving you a quick explanation of what bounce rate is.
Bounce rate is defined as the number of web site visitors who visit only a single page of your site per session divided by the total number of website visitors.
Reasons for a high bounce rate could include:
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Your page doesn’t load fast enough so visitors click the back button on their browser.
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They don’t like what they see so they click the back button on their browser.
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They feel that your site’s navigation is too confusing so they (yup, you guessed it) click the back button on their browser.
In all the above cases, your visitors were lost before they even gave you a chance to present to them your information/product/service or whatever else they were searching for and you didn’t provide.
Google Analytics (previously Urchin) is a web analytics tool that provides you with many statistics about your website including the dreaded bounce rate.
With a simple piece of code provided by Google you’ll be able to monitor many aspects of your site’s statistics and you’d be in a better position to optimise your site to reduce (among other things) the bounce rate of your visitors.
Read more about bounce rate at the Official Google Analytics Blog.
