Traditional vs Web 2.0 Link Building
Link popularity has a major influence on search engine ranking. Afterall, Google’s algorithm and what distinguished it from its earlier rivals such as Alta Vista, was based on exactly that … Link Popularity.
Given the importance of Link Popularity, its worthwhile to examine all link building methods and the best way to do that is to split Link Building into 2 sections: Traditional Link Building and Web 2.0 Link Building.
Before we start, lets brainstorm various link building possibilities and classify them as tradtional or web 2.0:
Traditional Link Building
-
Link Exchanges
-
Article Syndication
-
RSS News Distribution
Web 2.0-related Link Building
-
Link Baiting
-
Wikipedia
-
Blog Pingbacks
-
Links in Blog Comments
-
Links in Forum Signatures
-
Social Networking
-
Social Bookmarking
-
Digging
The differences between Traditional Link building and Web 2.0 link building can be summarized as follows:
-
Traditional Link Building (most of it) carries SEO benefits while Web 2.0 Link Building (agiain most of it) carries no SEO benefit, this is mainly due to the no-follow attribute that is associated with most web 2.0 applications.
-
Traditional link building is a more labour intensive process as one has to go out and secure the links either by exchanging them or out right buying them. Web 2.0 link building on the other hand is more viral and if done properly, spreads like wild fire.
-
Traditional Link Building is a long term investment focusing on branding while Web 2.0 link building is an ongoing process focusing on day to day promotion of new content.
If you think of any more differences please feel free to comment.
