Microsoft Adcenter Upgrades to Content Network
Microsoft has begun upgrading its adCenter system to incorporate adCneter content ads. Previously if you were to advertise through Microsoft’s Adcenter program, your ads would only show on Microsoft’s Live Search results pages. With this new upgrade, advertisers will automatically be included into the content network (currently only Microsoft’s content pages)
Advertisers who want to opt out of the content network will have to fill out an optout form otherwise advertisers have the following three options that will help them manage their ads on the Microsoft’s content network:
- Hybrid: Run ads on Live Search and content pages using “hybrid” ad groups.
- Content-only and search-only ad groups: Create a unique destination URL or have content-specific ad creatives.
- Separate pricing for content clicks: Content Ads use the same bid structure as Search Ads. However, there is a choice of setting different bid prices for content clicks by using the Separate Bid Pricing function.
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