Google Expands Pay-Per-Action Model
Google has expanded its Pay-Per-Action model for Google Adwords. Starting today, Google Adwords advertisers -with more than 500 conversions from their pay-per-click and pay-per-impression based campaigns in the past 30 days- will see an alert in their Adwords admin panel informing them that they are able to start creating pay per action campaigns.
The Pay-Per-Action pricing model was initially launched in March 2007 with positive feedback from participating ppa advertisers.
What is Pay Per Action?
Pay-Per-Action (PPA) is a pricing model that allows advertisers to pay only when a pre-defined action is completed on their site, examples of actions include:
- Purchasing a product or service
- Delivering a lead
- Signing up for a newsletter
- Filling out an application form
What are the benefits of PPA?
The main benefit of PPA is that advertisers only pay when a potential customer performs an action as opposed to the traditional model of advertising on the internet -Pay Per Click or PPC - where advertisers agree to pay when someone clicks on their adverts (either on Google’search result pages or on content sites that carry Google adverts.)
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