Yahoo’s Smart Pricing
Yahoo has today introduced Quality-Based Pricing into its YPN programme (Yahoo Publisher Network). Here is what YahooPete over at WebmasterWorld has to say about Yahoo’s new quality based pricing model:
“I wanted to give a heads up to our YSM advertisers – we’re starting to roll out quality-based pricing beginning June 4, 2007. Please note that this is a phased roll out over time.
What this means is that you (the advertiser) may be automatically charged less for certain clicks than you normally would pay, depending on the overall quality of the websites providing this traffic to you.
•Benefits to you: discounting, higher quality traffic and potentially better return on investment.
•Action you need to take: Quality-based pricing is automatic so there’s no action on your part.
•When discounts will be applied: Discounts may be applied to your click charges where warranted, at the time of the click only. [Keep in mind that amount of discounts may vary between advertisers. Some advertisers may experience a noticeable decrease in overall cost-per-click, while others may experience only a small decrease in spend.]
A partner’s quality is generally based upon our assessment of their ability to delivery quality traffic to you. Yahoo! takes multiple factors into account, such as conversion rate and other appropriate measures when assessing a partner’s quality.”
Its basically Yahoo’s answer to Google’s Smart Pricing which controls how much a publisher gets paid depending on the quality of traffic he or she delivers to the advertiser.
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